Wrexham’s increasing popularity in the United States helped the club secure record revenue of £26.7m in their latest accounts, up 155% on the previous year. Wrexham, who are co-owned by Ryan Reynolds and Rob McElhenney, said they generated more than half (52.1%) of that record turnover from outside Europe – primarily North America – for the year ending 30 June 2024.
That compared with 24.6% of turnover being generated outside Europe in the previous year’s figures. The club said the spectacular rise highlighted the effect of the “Welcome to Wrexham” documentary series, with the fourth instalment being filmed this season.
after newsletter promotion
“While the documentary does not contribute any direct financial return for the club, it delivers incredible global exposure for the Wrexham brand and provides the club with a unique marketing platform that can be monetised through the delivery of TV exposure for our partners,” said the club on their website.
Commercial revenue increased from £1.83m to £13.18m. Wrexham said a new global membership scheme now accounted for 25% of all club memberships, highlighting their overseas appeal.
Increased costs contributed to an overall loss of £2.73m, down from £5.11m in 2022-23. The club said that, after the accounting period, they had repaid £15.02m in shareholder loans and interest to Reynolds and McElhenney’s company. “This action will help facilitate the raising of funding to meet the costs of the club’s capital projects,” the club said.
Wrexham have a good chance of securing a third successive promotion, with the club second in League One with seven games to play.